Sunday, August 21, 2005


Online Shoppers Loophole - the new buzzword is out!

Imagine if you had earned sales commission for every online purchase you've ever made?
How many commission payments have you put in someone else's pocket?
Anyone can now be subsidized in the form of a guaranteed sale at their own or affiliated merchant site, whenever they purchase any product, service, membership or program from any online merchant.
That's because of a new buzzword taking root in the world of affiliate marketing and customer acquisition.
It's called "customer reciprocation" and describes 2 of the newest services around namely affiliate directories (not affiliate program directories which have been around forever) and commission exchanges. These act as an extension or improved version of link exchanges in that they can provide paying customers instead of potential traffic generation (leads, click-throughs, or visitors).
If you want to make money on the Internet, you can either be a merchant and sell your own product, or you can affiliate yourself with other merchants and earn commission from referred sales.
If you are a merchant, imagine selling more of your own product each time you purchase anything online. If you run an affiliate program, you also sell more of your product each time an affiliate of yours purchases anything online.
If you are an affiliate, imagine combining with other affiliates in a way that allows each to gain the commission for personally referring the other.
With "customer reciprocation", this happens automatically each time you purchase anything online.
The loophole allows all affiliate and network (MLM) marketers to leverage off each other's commission and downline potential.
The same loophole allows merchant sites to leverage off each other's profit potential.
The beauty of the loophole is that it can be exploited without risk!
Merchants just need to list their sites for free while affiliate and network marketers just enter their referral URL's for free.

I sincerely hope you consider making the loophole work for you and take advantage of the new buzzword that is "customer reciprocation".


Michael Lever


Michael Lever is a co-founder and CEO of, an independent company offering unbiased tools and services to help affiliate and network marketers build profitable online businesses.
Partnering affiliates the world over.

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