Saturday, May 20, 2006

 

New breed of affiliate marketer emerges

Partnerships and leverage are amongst the priorities of the next generation of commission based internet marketers.

The lure of earning fast cash by directing internet traffic has well and truly killed the dreams of many affiliate marketers. This has become the unfortunate side-effect as merchants are demanding CPA price structures while seach engines are demanding webmasters to invest more time and content.

Add to this the increased difficulty of communicating effectively through email (due to free email accounts propensity to bounce and spam filters on even ISP based mail accounts) and one can easily see that even legitimite email can often go unread.

And then there is the problem of poor traffic quality, generated primarily by people being paid minute amounts to click on websites and read email. This incentivised traffic is totally useless except for the opportunistic traffic sellers who profit from the margin between paying the incentives and charging for the resulting statistics.

The effect of these internet trends has spawned new opportunities encouraging affiliate marketers to partner for mutual win-win outcomes. The pioneers call it Customer Reciprocation. "I'll shop through your affiliate link if you shop through mine".

There is no artificially generated statistics here, just real customers achieving real benefits.

Merchants are praising this process as affiliates are required to purchase to receive their reciprocal customer. With a matching partner, affiliates can shop at their favorite online merchant earning their partner commission effectively subsidizing the partner's purchase.

Online merchants with affiliate programs are gaining additional customers whenever their affiliates shop anywhere online. The merchants products become more attractive due to the commission the affiliate's partner will receive when shopping at that merchant. Affiliates benefit from the subsidized shopping (in the form of their commission) that may even cover the total cost of the product they purchased.

Affiliate Marketers are turning to Customer Reciprocation matching services to assist them in finding customers who have affiliations with merchants that they want to shop at.



Friday, May 12, 2006

 

Free search engine marketing.

AFFILIATES ARE SPINNING OUT OVER FREE SEARCH ENGINE MARKETING.

Traffic services like Google Adwords and Yahoo Search Marketing (Overture) can expose your URL to millions of people. Unfortunately the high costs and CPC pricing structure often makes SEM unfeasible for affiliate marketers. Once you apply your conversion rate (say 1 sale per 1000 visitors) multiplied by your sales commission (say $50) your budget per visitor just to break even ($0.05 in this case) does not leave much room for profit if you have to pay for that visitor.

Fortunately, as an affiliate marketer you can still leverage SEM to make commissionable sales.

SpinningTornado is literally spinning out of control.

SpinningTornado is currently charging ahead with its promotional campaign to grow their community of affiliates, mlm members, online shoppers and merchants. The SEM based campaign is planned to increase exponentially over the coming months.

Mike Lever, CEO and Co-Founder of SpinningTornado explains:

"We're now investing considerable capital on SEM campaigns targeted at keywords directly related to the products promoted by the SpinningTornado community members. As a member you benefit from this free advertising because the campaigns entice shoppers to purchase through your referral URL using SpinningTornado's Customer Acquisition Exchange."

The campaigns have been extremely successful to date. To drive even more customers your way, we are going to increase our budget and scope to encompass an even broader market.

People ask me, how do I take full advantage of this free advertising?

It's very simple really. Just make sure you enter all your referral URLs into your SpinningTornado portfolio. The more you enter the greater chance you have of receiving customers. After all, the Customer Acquisition Exchange can only find customers for the merchants that you tell us about. Secondly, and just as important, make sure the next time you purchase something online you remember to purchase from that merchant using the SpinningTornado service.

There are no limitations. You are free to shop ANYWHERE online at ANY of your favourite merchant sites. As an unbiased community, we differ from conventional shopping sites in that we never attempt to manipulate your purchasing preferences or try to sell you third party products."

So what are you waiting for? Participate in the SpinningTornado community and take advantage of our free SEM advertising on your behalf.

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Affiliates: earn money whenever you shop ANYWHERE online.

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