Monday, January 02, 2006
7 crucial Customer Reciprocation strategies to super-charge affiliate
You've probably heard the Internet gurus mention Customer Reciprocation
as a powerful way to profit from the purchase intentions of other affiliates.
What many of them fail to mention is the strategies they themselves use to
make Customer Reciprocation work in their favour.
It's like comparing the novice share investor who buys and sells shares
with a stock market guru who uses gearing, derivatives, futures, and hedging
to manage their stocks.
In this article I will explain the strategies these 'super-affiliates' use
in simple easy to understand language. By adopting them, you too will have the upper
hand and the affiliate game will become somewhat fairer.
If you are not familiar fully with Customer Reciprocation, it is basically
the process of someone becoming your customer when you become theirs. It
generally applies to affiliate marketers as they can purchase through each
other's referral URLs, but can also be used by online merchants.
Lets level the playing field and get you set to super-charge your affiliate
#1) Let someone else do the mundane work for you.
Register your purchase intention with a Customer Acquisition Exchange before
you shop at your preferred merchant store. This is by far the easiest way
to find an affiliate of that merchant willing to purchase from you. It is
an extremely cost effective way to find paying customers. Think of them like
Internet dating services without the imperfections of dishonest body measurements
and cliched interests.
#2) Direct the traffic.
Prioritise your referral URLs to direct reciprocal customers/exchange partners
to merchants that pay you higher commissions. As there are probably hundreds
of affiliates that you can purchase your intended products through, it makes sense
to reciprocate with one that has a purchase intention with a merchant that
pays you better. Be careful, however, not to eliminate high demand merchants,
as you may miss out on sales.
#3) Maximize return on investment (ROI).
Use a Customer Acquisition Exchange that adopts a Cost Per Acquisition (CPA/PPA)
model. This way you won't pay until you receive your customer/commission.
#4) Move with speed.
Ensure your exchange service allows deferred compensation so you can purchase
what you want at a time that suits you. This is a powerful way to drive customers
to higher paying merchants as you are extending your search period. $400
commission next month is better than $10 commission today.
#5) Work smarter.
Monitor your merchants Customer Reciprocation success rate. Your Customer
Acquisition Exchange will be able to provide you with statistics of which
ones have the highest demand and conversion rate (CVR). Check their payouts
and invest your efforts accordingly.
#6) Do your research.
Some Customer Acquisition Exchanges allows you to monitor the demand and
conversion rate of merchants you are not an affiliate of. Join the top performers
and take advantage of the additional sales.
#7) Create the market.
Encourage other affiliates to use Customer Reciprocation. This will increase
activity resulting in less wait and more sales/commission for you.
I hope you enjoyed reading my article and feel excited about applying the
strategies you've learnt. If you know someone who would also benefit from
learning these, please share the knowledge and send them the link to this