Monday, January 02, 2006
Fighting back with Counter-Hypnotic Internet Marketing
If I was a fortune-teller and you just walked in my door I would tell you
"I see you still seek the dream of earning money in your sleep. Enough to
give you the time and freedom to do what you want, when you want and without
the restriction of having to choose second-best."
Don't worry, I can't read your mind. I can, however, manipulate how it controls
you without you knowing it.
"No way" you say?
The fact that you're reading this line of text proves I just manipulated
your behavior by provoking your subconscious. I pushed your emotional buttons
and sucked you in to reading more. How many of your subconscious actions
are controlled by someone else? Who knows, it depends on who you are. But
we can all agree that this human ability to manipulate the behavior of others
is the keystone of today's marketing.
You are being manipulated every waking minute of your day.
The advent of the Internet has connected us globally. Add to this, the hundreds
of thousands of merchants who've adopted affiliate programs as a way of consigning
an army of salespeople to actively headhunt new customers in exchange for commission earnings.
So where does it end up? Right here: An all time record number of humans
manipulating other humans. No wonder it's getting harder to sell stuff. From
the second you wake up you're bombarded with attempts to sell you stuff.
People will do anything for money and so they do anything to get your attention.
Taking of their clothes on national TV, proclaiming outrageous benefits,
and acting out 'close to illegal' attention seeking publicity stunts are
not uncommon tactics.
The inherent problem here is that it's no longer a matter of whether there
are enough customers in the market. It is whether you can capture and keep
a customer's attention for a few minutes of their 24-hour day. This is why
the plethora of marketers opt to use hypnotic and manipulative communication
to win your attention.
What if you could bypass all this manipulation?
Imagine if you could shut the door on the screaming, banner-waving crowd
of competitive marketers. Sit your customer down in your office and present
your product with their complete attention?
A new league of customer acquisition techniques that bypass the constant manipulation
is rising from the chaos of today's marketing. One of which I am
personally fond of is 'Customer Reciprocation'.
Customer Reciprocation takes a holistic view of Internet marketing, applying
traditional win-win formulas to the modern way of doing commerce. If you
remove all the hype of today, what you're left with is age-old commerce propositions.
"Do you need something to solve your problem? Then buy this product", and
"I'll scratch your back if you scratch mine".
Customer Reciprocation bypasses the hype because each customer who purchases
from the other only purchase the products that they had already intended
to purchase. A fair and honest way to acquire customers for both affiliate
marketers and merchants. General online shopping portals manipulate customers
to shop at a limited list of merchants by offering discounts, rewards or other
incentives. Customer Reciprocation delivers to you as a customer the freedom
to shop anywhere online while still receiving a discount. The discount is
in the form of a customer to you or your affiliated merchant generating you
Deep down we all like to sell stuff the honest way, and none of us like to be
manipulated. So it is easy to see why Customer Reciprocation is growing in
popularity. It may be a slow-and-steady customer acquisition strategy but
it's one that is guaranteed to reap results for its users.