Monday, October 15, 2007


Review of online video advertising options

This video ad sharing service just posted a great article highlighting the different types of advertising options available for use on online video.

In summary they outline the impact on the :
1) video advertisers,
2) consumer that watches the video content,
3) publishers or webmasters that host the video,
4) producers or authots of the video content.

based on the available types of video advertising including:

1) Pre-roll video advertising.
2) Post-roll video advertising.
3) In-Video Advertising.
4) Overlay video advertising
5) Product placement in online video advertising.
6) Adjacent video advertising.

Also covered is the fact that "online video advertising revenue is expected to grow five fold over by 2011 to $4.3 Billion."

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